Published May 31, 2005
by NOLO .
Written in English
|The Physical Object|
|Number of Pages||240|
Explaining why conventional advertising costs so much and why it attracts the wrong type of customer, Marketing Without Advertising is the entrepreneur's bible. It teaches business owners practical--and simple -- marketing strategies that will: save big dollars on ads - attract long-term customers and build trust - improve customer service/5. 51 rows 4+average review score required, plus over 40 reviews for nonfiction and 18 for fiction. Many . Get this from a library! Marketing without advertising. [Michael Phillips; Salli Rasberry] -- Presents low-cost marketing strategies that will help businesses succeed, with simple tricks that will help build a strong, satisfied customer base using effective marketing strategies, including web. Great book marketing ideas that will get people snapping up your novel or non-fiction masterpiece. Includes tips on building mailing lists, running promotions and advertising. This post also comes with a free downloadable checklist to help you promote your book.
Marketing without Advertising Michael Phillips, Salli Rasberry This book teaches small business owners to the secrets to making a business dazzle. it provides practical advice on how to attract new customers, satisfy the regulars, and turn dissatisfied one-timers into loyal supporters. Scholars in diverse areas of marketing and consumer behavior (e.g., marketing communications, branding, and retailing) can take up the areas the authors have identified in the book for further research. Similarly, marketing managers can gain valuable knowledge of how marketing without advertising works.". Email marketing is a great backup, but it’s also a stand-alone advertising method that can completely replace your social media marketing efforts. The trick is to develop an email list, start sharing well-designed emails with great content and encourage the recipients to . We’ve seen a boost in sales every time we’ve run a Kindle Countdown Deal for the book, even without using book promotion sites or other forms of marketing. When you combine a Kindle Countdown Deal promotion at 99 cents with several promotions from the top .
The information presented in this book can be applied to branding, advertising, product management and marketing just the same. It’s a book that will give you a much better understanding of the consumers motivators to buy which will ultimately help your clients succeed. The insights that you will gain from this book are priceless. Passive marketing is everything dealing with your book itself and getting sales without investing much of your time. Active marketing is everything dealing with selling your book, particularly everything that’s time-consuming. Examples of passive marketing activities include: market research (picking the . Get this from a library! Marketing without advertising. [Michael Phillips; Salli Rasberry; Barbara Kate Repa] -- High-impact, low-cost marketing strategies that will help you attract new customers, provide great service, spread the word, plan marketing events, and use the Web ethically and effecively. Buy a cheap copy of Marketing Without Advertising: Inspire book by Michael Phillips. Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation Free shipping over $